News

Agilita Digital news, industry commentary and useful ideas for smarter digital marketing.

Why £99-a-Month Websites Are a False Economy
Alex Humphries Alex Humphries

Why £99-a-Month Websites Are a False Economy

Cheap monthly website deals are everywhere, especially in the trades. They look convenient on the surface, but long contracts, limited control and poor foundations often mean they cost far more over time than businesses realise.

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Why Is Everyone Still Obsessed With Backlinks?
Alex Humphries Alex Humphries

Why Is Everyone Still Obsessed With Backlinks?

Backlinks remain one of the most talked-about parts of SEO, but much of the advice around them is outdated. This article looks at why backlink obsession persists, how links are actually evaluated today, and why quality, relevance and context matter far more than volume.

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The Marketing Mistakes Holding Trades Businesses Back
Alex Humphries Alex Humphries

The Marketing Mistakes Holding Trades Businesses Back

Most trades businesses don’t struggle because of the quality of their work. The real problems tend to sit in how marketing decisions are made, how businesses communicate as they grow, and how frustration and urgency creep into public view. This article explores the marketing mistakes that quietly hold trades businesses back, and what a more considered approach looks like in practice.

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New Ebook Launched For UK Motorcycle Dealership Owners And Managers
Alex Humphries Alex Humphries

New Ebook Launched For UK Motorcycle Dealership Owners And Managers

Agilita Digital has launched “The Uncomfortable Truth About Motorcycle Dealership Growth”, a new free ebook for dealership owners and managers who are finding that running a motorcycle retail business feels harder than it used to, even when demand still exists.

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Why Car Dealers Are Walking Away From AutoTrader
Alex Humphries Alex Humphries

Why Car Dealers Are Walking Away From AutoTrader

Dealers across the UK are stepping back from Auto Trader after years of rising costs, forced processes and reduced control over enquiries. This article explores why confidence has shifted, what it means for the trade and how dealerships can build stronger, more resilient marketing systems that put them back in charge.

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Sky Sports Halo: How did Sky get it so wrong?
Alex Humphries Alex Humphries

Sky Sports Halo: How did Sky get it so wrong?

Sky Sports’ Halo TikTok channel was meant to welcome “young female fans” but lasted less than three days. This article looks at how it ignored Sky’s own research on women’s sport, why nobody stopped it before launch, and what the backlash teaches brands about genuinely understanding their audience.

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