About Agilita Digital
No-nonsense, agile digital marketing built around clear goals.
Our Story
Agilita Digital was founded in March 2025 by experienced marketer Alex Humphries.
After more than a decade working across in-house roles and digital agencies, the same frustrations kept appearing. Long plans that looked impressive on paper. Reports filled with impressions, clicks and engagement metrics that didn’t always reflect what was actually happening commercially. Activity spread across multiple channels without a clear structure behind it.
Over time, it became obvious that many businesses didn’t necessarily need more marketing. They needed clearer direction, better prioritisation and a more efficient way of working.
That thinking became the foundation of Agilita Digital.
The aim from day one has been simple: clear goals, practical delivery and steady improvement you can actually see.
Alex has worked in-house with businesses including Luscombe Suzuki & MG Leeds and The Floorstore Group, while agency-side work has included projects involving brands such as TUI, Bet365, Robert Half, Coral and KLM.
Alongside commercial marketing work, Alex has also spent several years working with professional race teams and drivers including Hawk Racing, CDH Racing and Julian McBride, supporting sponsorship, branding, content and commercial positioning within motorsport.
That experience has covered everything from established national brands through to growing SMEs, giving a clear understanding of how marketing needs to adapt depending on the size of the business, the audience, the sales process and the commercial pressures behind it.
Today, Agilita Digital works primarily with Automotive, eCommerce, Renewables and Trades businesses, while supporting established companies in other sectors where the fit is right.
The principles stay the same regardless of the project: be clear, be responsive, do what we said we’d do, and show what changed.
Experience & Approach
Experience across different sectors and business types has shaped a more commercially focused approach to marketing.
Larger organisations often bring complexity, multiple stakeholders and activity spread across different platforms and departments. Smaller businesses usually need clarity, speed and a clear understanding of where effort should sit in order to generate momentum quickly.
That balance feeds directly into how Agilita Digital operates.
The focus is on understanding what’s actually going to make a difference, prioritising activity properly and making sure everything has a defined role. SEO, paid media, content, email marketing and website experience are treated as part of the same system, not separate activities competing for attention.
Marketing also doesn’t sit in isolation. Lead handling, quote follow-up, website experience and the systems behind the scenes all affect performance. In many cases, improving results isn’t about doing more marketing, it’s about improving the structure around it.
Agile In Practice
Agilita Digital takes an agile approach to marketing, delivering faster results through greater efficiency and a clearer return on investment.
Work is prioritised based on what’s likely to have the biggest impact, then delivered in short cycles with a clear focus on test and measure. Activity is refined as performance becomes clearer, with more going into what’s working and less into what doesn’t.
There’s no focus on vanity metrics or dashboards that look impressive but don’t say much. The priority is understanding what’s actually driving enquiries, sales and growth, and building around that.
It’s a straightforward way of working that keeps activity focused, responsive and aligned to the goal.
Work With Us
If you like the sound of the way Agilita Digital works, get in touch and let’s have a conversation.
Whether you’re looking to improve lead generation, tighten up your marketing structure or get clearer direction on where effort should sit, we’d be happy to help.
Fill in the form and we’ll come back to you as soon as we can.
Rather have a chat?
Give us a call or book a time for us to call you back when it suits you.