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Standing out in a sea of suits: Marketing for Professional Services
Alex Humphries Alex Humphries

Standing out in a sea of suits: Marketing for Professional Services

Professional services firms face an uphill battle to stand out. When everyone claims to be a “trusted advisor,” it’s clarity, credibility and human connection that set the best apart. This blog explores how accountancy, legal and insolvency practices can raise their profile, use data to demonstrate authority, and communicate with real authenticity.

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Google Search Console’s 100-Page Parameter: Bug or Quiet Rollout?
Alex Humphries Alex Humphries

Google Search Console’s 100-Page Parameter: Bug or Quiet Rollout?

Recent changes to Google’s 100-page parameter in Search Console have caused impressions and ranking data to look unreliable, leaving SEOs and businesses wondering if it’s a temporary bug or a quiet rollout. Here’s what’s happening and why it matters for reporting.

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Do Celebrity Endorsements Still Work in 2025?
Alex Humphries Alex Humphries

Do Celebrity Endorsements Still Work in 2025?

Celebrity endorsements have been a staple of advertising for decades, but do they still work in 2025? From Molly-Mae to Jamie Redknapp, we explore whether these high-profile deals actually influence consumer behaviour, or if they’re simply costly brand awareness exercises in a world where authenticity is everything.

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Why Marketers Can Smash Fantasy Premier League in 2025/26
Alex Humphries Alex Humphries

Why Marketers Can Smash Fantasy Premier League in 2025/26

The Fantasy Premier League (FPL) season kicks off this Friday, and millions of managers across the globe are getting ready for nine months of obsession, heartbreak, and last-minute transfers. And here’s a theory… Marketers could absolutely smash it this season.

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What Is AEO and GEO? Understanding the Future of SEO in an AI-Driven World
Alex Humphries Alex Humphries

What Is AEO and GEO? Understanding the Future of SEO in an AI-Driven World

If you’ve been keeping an eye on the direction search engines are heading, you’ve probably seen two new acronyms cropping up more and more: AEO and GEO.

At a glance, they might sound like the next wave of industry jargon, but they’re not. These are concepts that sit right at the heart of where search marketing is going. And if you care about staying visible online, now’s the time to start paying attention.

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Seven Paid Media Tips for Car Dealerships That Actually Drive Results
Alex Humphries Alex Humphries

Seven Paid Media Tips for Car Dealerships That Actually Drive Results

Whether you’re a local used car dealership or a multi-site franchise, you know that visibility is everything. But in a market where everyone’s shouting, the real winners are the ones who show up in the right place, at the right time, with the right message.

That’s where paid media comes in.

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What Google’s AI Mode Means for SEO and How Consumer Behaviour Could Shift
Alex Humphries Alex Humphries

What Google’s AI Mode Means for SEO and How Consumer Behaviour Could Shift

Search engines have never stood still — but Google’s latest evolution might be its biggest leap yet. But it’s not just about rankings anymore. It’s about how consumers think, act, and search. In this post, we’ll break down what AI Mode is, what it means for your SEO strategy, and how it's likely to shape user behaviour going forward.

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