News

Agilita Digital news, industry commentary and useful ideas for smarter digital marketing.

Alex Humphries Alex Humphries

AI Can Do Your Marketing. But Does It Understand Your Business?

AI has made marketing more accessible than ever, but are businesses becoming too reliant on it? From questionable AI-generated promotional graphics to marketing strategies built on incomplete information, we explore why understanding your business, exercising creative judgement and questioning the output remain essential.

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Alex Humphries Alex Humphries

Agilita-Backed Rider Bags Maiden Victory At Donington Park

Agilita-backed motorcycle racer Luca Hopkins ended his debut season in the 1pMobile National Junior Sportbike Championship with a maiden victory at Donington Park, completing a breakthrough year just three points short of the championship title.

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Alex Humphries Alex Humphries

Why More Marketing Doesn't Always Mean Better Marketing

Businesses have never had more opportunities to market themselves, yet more activity doesn't always produce better results. This article explores why marketing should be measured against commercial objectives, not vanity metrics, and how an agile approach helps businesses focus on what actually drives growth.

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Alex Humphries Alex Humphries

Why Appearances Can Be Deceiving In Business

A BTCC team's administration just days after its first race victory is a reminder that appearances can be deceptive. From turnover and headcount to awards and social media, the signals businesses use to judge success often tell only part of the story.

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Alex Humphries Alex Humphries

Stop Copying Your Competitors

Keeping an eye on competitors is good business. Building your strategy around what they're doing isn't. Discover why understanding your own customers and commercial challenges will always be more valuable than copying somebody else's decisions.

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Alex Humphries Alex Humphries

Strong Snetterton Weekend for Agilita-Supported Riders

Agilita Digital’s sponsored riders enjoyed another successful weekend at Snetterton, with Luca Hopkins closing to within 13 points of the National Junior Sportbike Championship lead after two superb runner-up finishes, while Kam Dixon continued his encouraging progress in the Pirelli National Superstock Championship with a third consecutive points-scoring finish.

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Alex Humphries Alex Humphries

Why Businesses Look In The Wrong Place When Growth Slows

When enquiries slow down, marketing often becomes the first thing businesses look to change. Sometimes that’s the right decision, but not always. This article explores why growth problems are often rooted elsewhere in the customer journey, why marketing ends up carrying responsibility for issues it can’t solve and how asking better questions can uncover much bigger commercial opportunities.

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