Most trades businesses don’t struggle because of the quality of their work. The real problems tend to sit in how marketing decisions are made, how businesses communicate as they grow, and how frustration and urgency creep into public view. This article explores the marketing mistakes that quietly hold trades businesses back, and what a more considered approach looks like in practice.

Many flooring eCommerce sites underperform not because of traffic or pricing, but because buying intent is missed at critical moments. Samples, follow-up and reassurance make the difference.

Agilita Digital has launched “The Uncomfortable Truth About Motorcycle Dealership Growth”, a new free ebook for dealership owners and managers who are finding that running a motorcycle retail business feels harder than it used to, even when demand still exists.

Agilita Digital has been named New Digital Marketing Agency of the Year in SME News’ Northern Enterprise Awards 2025, rounding off 2025 after a strong first nine months working with businesses across the UK.

Dealers across the UK are stepping back from Auto Trader after years of rising costs, forced processes and reduced control over enquiries. This article explores why confidence has shifted, what it means for the trade and how dealerships can build stronger, more resilient marketing systems that put them back in charge.

Sky Sports’ Halo TikTok channel was meant to welcome “young female fans” but lasted less than three days. This article looks at how it ignored Sky’s own research on women’s sport, why nobody stopped it before launch, and what the backlash teaches brands about genuinely understanding their audience.

Email marketing works best when it’s relevant. Here’s why targeting, personalisation and good data hygiene help businesses make every send count.

Black Friday isn’t just one day. The brands that win have clean data, settled campaigns and a site that converts before the rush begins. Here’s how to be ready now.

Agilita Digital’s first season as a motorsport sponsor was one to remember. Supporting Kam Dixon in the 2025 Pirelli National Superstock Championship gave us a closer look at the teamwork, focus and determination that define racing - qualities that also drive how we work every day.

Professional services firms face an uphill battle to stand out. When everyone claims to be a “trusted advisor,” it’s clarity, credibility and human connection that set the best apart. This blog explores how accountancy, legal and insolvency practices can raise their profile, use data to demonstrate authority, and communicate with real authenticity.