Agilita Digital is celebrating a major achievement as founder and managing director Alex Humphries has been awarded the title of “Rising Star in Digital Marketing Leadership 2025” by SME News. The award recognises exceptional leadership, innovation, and impact across the UK business community.

Celebrity endorsements have been a staple of advertising for decades, but do they still work in 2025? From Molly-Mae to Jamie Redknapp, we explore whether these high-profile deals actually influence consumer behaviour, or if they’re simply costly brand awareness exercises in a world where authenticity is everything.

The Fantasy Premier League (FPL) season kicks off this Friday, and millions of managers across the globe are getting ready for nine months of obsession, heartbreak, and last-minute transfers. And here’s a theory… Marketers could absolutely smash it this season.

If you’ve been keeping an eye on the direction search engines are heading, you’ve probably seen two new acronyms cropping up more and more: AEO and GEO.

At a glance, they might sound like the next wave of industry jargon, but they’re not. These are concepts that sit right at the heart of where search marketing is going. And if you care about staying visible online, now’s the time to start paying attention.

Whether you’re a local used car dealership or a multi-site franchise, you know that visibility is everything. But in a market where everyone’s shouting, the real winners are the ones who show up in the right place, at the right time, with the right message.

That’s where paid media comes in.

Search engines have never stood still — but Google’s latest evolution might be its biggest leap yet. But it’s not just about rankings anymore. It’s about how consumers think, act, and search. In this post, we’ll break down what AI Mode is, what it means for your SEO strategy, and how it's likely to shape user behaviour going forward.

The health and fitness industry is buzzing, packed with passionate professionals helping people eat better, move more, and live healthier lives. But here’s the reality: with around 24,000 personal trainers in the UK alone, plus thousands of online coaches and nutritionists, the market is crowded. Standing out is no longer optional - it’s essential.

At Agilita Digital, we speak to a lot of business owners who’ve been burned by slick sales pitches, vague strategies, and agencies that seem to disappear once the direct debit’s set up. So, we’ve put together a guide to help you spot the warning signs early.

Here are the biggest red flags to watch out for when choosing (or reviewing) a digital marketing agency — and when it’s time to make a run for it.

If you run a plumbing or heating business, you already know how competitive the local market can be. Whether you’re offering emergency callouts, boiler installations, landlord safety checks or full heating systems, standing out online is no longer optional — it’s essential.

Big brands have deep pockets. They can throw money at huge ad campaigns, big-name influencers, and brand awareness that blankets the internet. So how can a small or growing business compete? You don’t have to outspend them, you just have to outsmart them.