If you’ve ever received a call from a Google Ads rep suggesting changes to your campaigns, you’re not alone. While some recommendations can be valuable, it’s important to understand who those reps work for, how they’re measured and why their advice isn’t always aligned with your commercial objectives. This article explores the role of Google Ads reps, the limitations of platform-led guidance and why independent strategic thinking still matters when managing paid search campaigns.

Meta Ads have become more powerful than ever, but many businesses continue making the same costly mistakes. From overreliance on automation and poor testing practices to stale creative and weak customer journeys, this article explores five of the most common issues we uncover when reviewing underperforming accounts and explains what can be done to improve results.

Large product ranges can become overwhelming online, especially when customers are forced to process hundreds of similar options without guidance. This article explores how choice overload affects decision-making, conversion rates and eCommerce performance.

If your website doesn’t clearly explain what you do within seconds, people move on. This article explores how unclear messaging, jargon and poor structure lead to lost enquiries.

Alex Humphries, founder of Agilita Digital, has been shortlisted for Marketing and Media Professional of the Year at the Insider Yorkshire Young Professionals Awards 2026.

Most car dealership social media feels busy, but it rarely influences how the business is perceived. This article looks at what actually works, what doesn’t, and how social media shapes trust, confidence and the quality of enquiries.

One-page websites can look simple, but that simplicity limits how a site performs. This article explores how structure affects search visibility, user understanding, analytics and long-term growth.

AI-generated social media imagery is becoming increasingly common, but much of it looks the same and adds very little to the businesses using it. This article looks at how it affects perception, brand identity and the quality of enquiries that follow.

Many small businesses post on social media using “I”, but it can weaken brand identity and credibility. This article explores why it matters and how a small shift in tone can change perception.

Agilita Digital has been shortlisted for Marketing & Advertising StartUp of the Year at the UK StartUp Awards, recognising its work across multiple sectors and a strong first year in business.