Dealers across the UK are stepping back from Auto Trader after years of rising costs, forced processes and reduced control over enquiries. This article explores why confidence has shifted, what it means for the trade and how dealerships can build stronger, more resilient marketing systems that put them back in charge.

Sky Sports’ Halo TikTok channel was meant to welcome “young female fans” but lasted less than three days. This article looks at how it ignored Sky’s own research on women’s sport, why nobody stopped it before launch, and what the backlash teaches brands about genuinely understanding their audience.

Email marketing works best when it’s relevant. Here’s why targeting, personalisation and good data hygiene help businesses make every send count.

Black Friday isn’t just one day. The brands that win have clean data, settled campaigns and a site that converts before the rush begins. Here’s how to be ready now.

Agilita Digital’s first season as a motorsport sponsor was one to remember. Supporting Kam Dixon in the 2025 Pirelli National Superstock Championship gave us a closer look at the teamwork, focus and determination that define racing - qualities that also drive how we work every day.

Professional services firms face an uphill battle to stand out. When everyone claims to be a “trusted advisor,” it’s clarity, credibility and human connection that set the best apart. This blog explores how accountancy, legal and insolvency practices can raise their profile, use data to demonstrate authority, and communicate with real authenticity.

Public communications can build trust or destroy it. Blackburn Rovers’ treatment of the Lancashire Telegraph is a textbook example of how not to handle the media, and a reminder for all organisations of why professionalism and relationships with journalists matter.

Recent changes to Google’s 100-page parameter in Search Console have caused impressions and ranking data to look unreliable, leaving SEOs and businesses wondering if it’s a temporary bug or a quiet rollout. Here’s what’s happening and why it matters for reporting.

Agilita Digital is celebrating a major achievement as founder and managing director Alex Humphries has been awarded the title of “Rising Star in Digital Marketing Leadership 2025” by SME News. The award recognises exceptional leadership, innovation, and impact across the UK business community.

Celebrity endorsements have been a staple of advertising for decades, but do they still work in 2025? From Molly-Mae to Jamie Redknapp, we explore whether these high-profile deals actually influence consumer behaviour, or if they’re simply costly brand awareness exercises in a world where authenticity is everything.