Keeping an eye on competitors is good business. Building your strategy around what they're doing isn't. Discover why understanding your own customers and commercial challenges will always be more valuable than copying somebody else's decisions.

Agilita Digital’s sponsored riders enjoyed another successful weekend at Snetterton, with Luca Hopkins closing to within 13 points of the National Junior Sportbike Championship lead after two superb runner-up finishes, while Kam Dixon continued his encouraging progress in the Pirelli National Superstock Championship with a third consecutive points-scoring finish.

When enquiries slow down, marketing often becomes the first thing businesses look to change. Sometimes that’s the right decision, but not always. This article explores why growth problems are often rooted elsewhere in the customer journey, why marketing ends up carrying responsibility for issues it can’t solve and how asking better questions can uncover much bigger commercial opportunities.

If you’ve ever received a call from a Google Ads rep suggesting changes to your campaigns, you’re not alone. While some recommendations can be valuable, it’s important to understand who those reps work for, how they’re measured and why their advice isn’t always aligned with your commercial objectives. This article explores the role of Google Ads reps, the limitations of platform-led guidance and why independent strategic thinking still matters when managing paid search campaigns.

Meta Ads have become more powerful than ever, but many businesses continue making the same costly mistakes. From overreliance on automation and poor testing practices to stale creative and weak customer journeys, this article explores five of the most common issues we uncover when reviewing underperforming accounts and explains what can be done to improve results.

Large product ranges can become overwhelming online, especially when customers are forced to process hundreds of similar options without guidance. This article explores how choice overload affects decision-making, conversion rates and eCommerce performance.

If your website doesn’t clearly explain what you do within seconds, people move on. This article explores how unclear messaging, jargon and poor structure lead to lost enquiries.

Alex Humphries, founder of Agilita Digital, has been shortlisted for Marketing and Media Professional of the Year at the Insider Yorkshire Young Professionals Awards 2026.

Most car dealership social media feels busy, but it rarely influences how the business is perceived. This article looks at what actually works, what doesn’t, and how social media shapes trust, confidence and the quality of enquiries.

One-page websites can look simple, but that simplicity limits how a site performs. This article explores how structure affects search visibility, user understanding, analytics and long-term growth.