Stonefall Tutoring
The Client
Stonefall Tutoring is a Harrogate-based tutoring business founded by Claire Brooke.
With extensive teaching experience in primary and international schools, Claire specialises in SEN support, homeschooling, 11+ preparation, and international online tuition.
Her approach is personal, supportive, and results-driven, helping students unlock their confidence and achieve measurable progress.
The Brief
Claire had recently worked with Jamie at BigStudio.net to build a new website for Stonefall Tutoring. While the site provided a good structure, she felt the brand identity itself wasn’t yet strong enough to reflect the professionalism, warmth, and premium positioning she wanted for the business.
She approached Agilita Digital with a clear brief: to create a fresh new look for Stonefall Tutoring, one that could be applied to the existing website and provide her with the tools to carry the brand forward consistently across both digital and print.
The Solution
We began by exploring the values that sit at the heart of Stonefall Tutoring, along with the audiences Claire wanted to connect with most strongly — parents looking for trusted academic support and students who need encouragement to achieve their potential. From this we developed a complete brand identity designed to balance professionalism with personal warmth.
The new identity centred on a set of four logo variants: a primary purple and gold version, a secondary stacked option, and simplified white and black versions for use across different backgrounds and applications.
To support this, we created a favicon for digital use, a carefully chosen colour palette, and a font system that would work consistently across both web and print. The chosen palette places Stonefall Purple and Stonefall Gold at the forefront, two colours that together represent both authority and aspiration, supported by neutral tones to ensure clarity and accessibility.
Typography was also carefully considered, with the Transport typeface providing strength and legibility, High Summit adding personality and warmth within the logo itself, and Lato used as the supporting typeface for clear, professional communication.
All of this was brought together into a complete brand guidelines document, covering not only logos, colours, and fonts, but also tone of voice, messaging, imagery style, and social media guidance. This document ensures Claire has a consistent framework for promoting Stonefall Tutoring across every platform, from her website and social channels to any printed materials.
Once the brand identity was finalised, we applied it across the existing website built by BigStudio.net. This involved refreshing the colour scheme, typography, and logo placement to ensure the site felt cohesive and aligned with the new visual identity.
The result was a website that immediately looked more polished and consistent, giving visitors a strong first impression of Stonefall Tutoring as both professional and approachable.
The Results So Far
The rebrand has given Stonefall Tutoring a premium and professional identity that now reflects Claire’s expertise and values.
The updated website looks cohesive and consistent, making it easier for parents to feel confident in their decision when choosing tutoring services. The complete brand pack has provided Claire with the flexibility to create new materials, from social media graphics to printed documents, safe in the knowledge that everything will carry the same look and feel.
Feedback from both parents and students has been positive, with the refreshed branding helping to reinforce the trust and quality that Stonefall Tutoring is known for.
Claire Brooke at Stonefall Tutoring says…
“Agilita Digital gave Stonefall Tutoring a brand identity that finally feels like me.
The new logos, colour scheme, and guidelines are professional yet welcoming, and my website looks so much more polished.
Having a complete brand pack means I can now promote the business with real confidence.”
Could You Be Our Next Success Story?
If your business branding no longer reflects the quality of your services, we can help.
From designing fresh new logos and colour palettes to producing full brand guidelines and applying them across your digital presence, Agilita Digital creates identities that stand the test of time.