Stonefall Tutoring
Helping a Harrogate tutoring brand turn clarity into enquiries.
The Client
Stonefall Tutoring is a Harrogate-based tutoring business founded by Claire Brooke.
With extensive teaching experience in primary and international schools, Claire specialises in primary scxhool tutoring, SEN support, homeschooling and 11+ preparation.
Her approach is personal, supportive, and results-driven, helping students unlock their confidence and achieve measurable progress.
The Brief
Claire had a new site live from BigStudio.net and a clear sense of where she wanted to take the business.
The brand needed to feel more premium and consistent, the website needed stronger copy around SEN, homeschooling, 11 plus and online tuition, and the enquiry journey needed to be clearer for parents.
Beyond marketing, she wanted a sounding board on how to run the operation well day to day. That meant support on capacity planning, charge-out rates, and a realistic plan for steady activity across the school year.
The Solution
Brand identity that matches the service.
We developed a complete brand system that balances professionalism with warmth.
Four logo variants, a colour palette built around Stonefall Purple and Stonefall Gold, and a font stack that works in print and on the web. Transport provides strength and legibility, High Summit sits within the mark for character, and Lato carries the body copy.
Everything lives in a brand pack so it can be applied consistently on the site and in print.
Mentoring on pricing, capacity and planning.
Alongside the brand and site work, we acted as a guide for the business.
We mapped realistic capacity, aligned charge-out rates with the offer, and set term-time calendars so activity peaks line up with parent demand.
The aim was simple. Make sure the operation supports the marketing and that the enquiry flow can be handled without stress.
Website tightened and expanded.
We refreshed the look and feel to align with the new identity, then improved the words where it counts.
Clear service pages for primary tuition, SEN, homeschooling, 11+ and online tuition. FAQs to answer common parent questions. A blog area so new guidance and updates can be added through the year.
Local signals for Harrogate and nearby areas. Technical basics set so the site can be crawled and measured cleanly.
The Results So Far
A premium, coherent brand that feels like one business across web and print.
Website content that explains each service in plain language and leads parents to a simple next step.
A cleaner enquiry path with basics in place so forms, calls and reports match reality.
A practical framework for pricing, capacity and term-time planning so Stonefall can scale steadily without losing quality.
Early activity brought in more of the right conversations and the plan now supports the moments in the year that matter most.
Claire Brooke at Stonefall Tutoring says…
“I came to Agilita Digital for help with my marketing and I’ve ended up with so much more!
My brand is sharper, the website is much more informative, and I have more confidence in my pricing structure and planning. As a result, I’ve got a more professional presence and steadier, better-quality enquiries.
I feel much better prepared and confident about what’s ahead.”
Could You Be Our Next Success Story?
If you run a tutoring business and want clearer positioning, stronger pages and a plan that fits the school calendar, tell us a bit about your services and the areas you cover.
We’ll get back to you as soon as we can.