Solar First
152% Year-on-Year Organic Growth
A long-term digital marketing strategy combining SEO, website development, content, consultancy and marketing support helped Solar First strengthen its online visibility, improve customer experience and build a platform for continued business growth.
Building Stronger Digital Foundations
Solar First is a renewable energy installer serving homes and businesses across Rutland, Lincolnshire, Leicestershire, Northamptonshire and Cambridgeshire.
Although the business had an excellent reputation for its workmanship, the website wasn't delivering the level of visibility or enquiry generation it should have been.
Following an underwhelming experience with a previous SEO provider, Solar First partnered with Agilita Digital to create a stronger digital platform capable of supporting both immediate lead generation and long-term growth.
Rather than treating the website as a one-off project, the objective was to build marketing foundations that could continue evolving alongside the business.
The Challenge
The website looked professional, but several technical and structural issues were limiting its performance.
Navigation was difficult, internal linking was limited, important service pages weren't fully optimised and mobile usability needed significant attention. Tracking, local SEO and metadata also required rebuilding before meaningful progress could be made.
Beyond the website itself, Solar First wanted a marketing partner capable of helping shape wider commercial activity as the business grew.
The challenge wasn't simply improving rankings.
It was creating a digital presence that inspired confidence, generated enquiries and could support new services, new markets and future expansion.
Building A Platform For Growth
Work began with a detailed technical audit before moving into a complete programme of ongoing improvements.
Core service pages covering Solar Panels, Battery Storage, EV Chargers and Air Source Heat Pumps were rewritten around customer intent, supported by new installation pages, stronger internal linking and improved page structure.
Technical SEO issues were resolved, metadata rewritten and reporting rebuilt using Google Analytics 4, Google Search Console, Microsoft Clarity and Bing Webmaster Tools.
As the foundations became stronger, the website continued expanding through location pages, FAQs and a dedicated content hub targeting questions homeowners were actively searching for.
The strategy wasn't simply to rank for more keywords, but to make Solar First the business customers found when researching renewable energy.
Supporting The Business Beyond SEO
As the partnership developed, the work expanded well beyond the website itself.
New quotation tools were integrated into the website, dedicated landing pages were created for marketing campaigns and supporting material was produced for direct mail activity.
Social media channels were launched, photography and video content captured, marketing ideas developed and advice provided around branding, positioning and future commercial opportunities.
Rather than delivering isolated marketing tasks, Agilita Digital became an ongoing strategic partner, supporting Solar First as new opportunities emerged and helping shape future marketing decisions alongside day-to-day optimisation.
The Impact
Solar First's website has evolved from a basic online presence into a marketing platform that continues to support the business as it grows.
Organic visibility increased by 152% year on year, with enquiries beginning to arrive within the first month following the initial improvements. Since then, the website has continued to expand alongside the business, supporting new services, additional locations and changing commercial priorities.
The partnership has also developed far beyond SEO. As new opportunities have emerged, Agilita Digital has provided support across website development, content, marketing campaigns, lead capture, branding, photography, video and wider strategic consultancy.
Today, Solar First has a digital presence that reflects the quality of the business behind it and provides a strong platform for continued growth.
What The Client Said
“Agilita Digital tidied the site, fixed what needed to be fixed and set a clear plan.
Enquiries started in month one and organic traffic is up. We’re definitely moving in the right direction!”
Looking To Build Stronger Digital Foundations?
Whether you're looking to improve your visibility in search, strengthen your website or develop a long-term digital marketing strategy, we'd be delighted to have a conversation.
Tell us about your business, your ambitions and where you'd like to grow next, and we'll recommend the activity most likely to make a genuine difference.