Melissa Griffiths: Training, Coaching & Nutrition
The Client
Melissa Griffiths, also known as Mel G PT, is a personal trainer based in Berkshire who specialises in helping women navigate menopause through strength training and nutrition.
Since launching her fitness business in 2021, she has built a loyal following through her in-person classes, personal training, and relatable social media presence.
With a relocation to Dubai planned for 2026, Melissa wanted to evolve her business into a fully online offering, supported by a brand identity that felt more upmarket and professional.
The Brief
Melissa approached Agilita Digital looking for support with rebranding and repositioning her business. Her priority was to create a digital presence that clearly communicated her specialism in menopause support, while also giving her the tools and confidence to sell online coaching packages and digital programmes.
She found the technical side of marketing, from website design to landing pages, to be confusing and overwhelming. She also wanted help developing a stronger brand, creating a professional “link in bio” system, and laying the foundations for future high-ticket coaching offers.
Above all, she sought the reassurance of a professional partner who could bring clarity, consistency, and simplicity to her marketing efforts.
The Solution
We began with a brand refresh to position the business under the full name Melissa Griffiths Training, Coaching & Nutrition, creating a more premium identity while retaining recognition of the Mel G PT name.
The new logo featured a bold teal gradient to symbolise energy and vitality, paired with clean typography for a confident and modern look. This was supported by a simple but strong colour palette of teal, black, and white, and by Avenir Next Condensed as the lead typeface for its clarity and structure. A full brand guidelines document was delivered, covering logo usage, colours, fonts, and consistent application across web, social, and print.
Once the identity was in place, we redesigned Melissa’s Wix website to bring the brand to life. The new site made her niche - training, coaching, and nutrition for women in menopause - crystal clear, with a layout that was chic, professional, and easy to navigate. We introduced a blog to showcase her expertise, restructured the service pages, and ensured the tone of voice was simple, informative, and encouraging.
As the project developed, we introduced a full eCommerce function, allowing clients to purchase digital training programmes and recipe packs directly from the site. The system was designed to deliver instant downloads and invoices, making the buying process smooth and professional. We also replaced her old “link in bio” with a new Hopp setup styled under the brand guidelines, giving her a clean and organised hub to guide followers from Instagram to her website and programmes.
Alongside this, we created branded exercise plans and PDF guides, designed new content templates, and even captured photography by attending one of her in-person classes to provide authentic images for use across her channels.
The Results So Far
The rebrand has transformed how Melissa presents her business. Her identity now reflects the premium, professional image she wanted, while her website and eCommerce system provide the foundations for a scalable online business.
Clients have commented on how polished and easy to use the site feels, and Melissa herself has described it as “chic, professional, and not complicated.”
The refreshed brand and digital tools have also given her the confidence to plan for the future, with a clear path towards selling structured programmes, lead magnets, and high-ticket coaching packages as she prepares for her relocation.
Melissa Griffiths Training, Coaching & Nutrition says…
“Working with Alex at Agilita Digital has been a game-changer.
The new brand and website look amazing - professional, chic, and easy to use - and the eCommerce setup works perfectly.
Thanks to Alex’s support, I finally feel confident that my business reflects where I want to take it, and I couldn’t have got here without his help.”
Could You Be Our Next Success Story?
If your personal brand no longer reflects the quality of your services, we can help.
Agilita Digital specialises in creating clear, professional identities and building websites that not only look the part but also work seamlessly to support growth.
From branding and guidelines to eCommerce and marketing strategy, we create digital presences that scale with you.