Melissa Griffiths: Training, Coaching & Nutrition
Sharper brand, clearer niche, and a website that sells programmes without fuss.
The Client
Melissa Griffiths, known as Mel G PT, is a Berkshire-based personal trainer who helps women through menopause with strength training and nutrition.
Since 2021 she has built a loyal following through classes, one-to-one sessions and a relatable online presence.
With a move to Dubai planned for 2026, she wanted the business to work online first.
The Brief
Mel wanted a brand that felt premium and professional.
The niche around menopause support needed to be crystal clear.
She also needed a website that did the explaining for her and a simple way to sell digital programmes and recipe packs.
The tech side felt confusing, so the goal was to make everything easy to run day to day.
The Solution
We refreshed the brand as Melissa Griffiths Training, Coaching & Nutrition so the offer reads clearly everywhere.
A confident teal-led identity, clean typography and a simple, flexible colour palette gave her a professional look she can use across web, social and print.
A practical brand pack and guidelines keep everything consistent.
The existing Wix site was reworked so the niche is obvious in seconds. Service pages were rewritten, structure tightened and a blog added so expertise has a home.
We introduced a straightforward eCommerce setup so programmes and recipe packs can be bought and delivered without back-and-forth.
A tidy link-in-bio hub now moves people from Instagram to the right page quickly.
We created on-brand templates and PDFs for plans, and captured authentic photography at a live class so the site looks like the real thing.
The Results So Far
The rebrand gives Mel a sharper identity that feels premium without losing warmth.
The website now explains her menopause niche in seconds and answers the questions clients actually ask.
Digital programmes and recipe packs are sold directly through a simple checkout with instant delivery, so there’s no back and forth.
Branded templates and a tidy link-in-bio hub make day-to-day marketing easier, and the new photography means the site looks like the real sessions.
The overall effect is a more professional presence and steadier, better quality enquiries.
Melissa Griffiths Training, Coaching & Nutrition says…
“Working with Alex at Agilita Digital has been a game-changer.
The new brand and website look amazing - professional, chic, and easy to use - and the eCommerce setup works perfectly.
Thanks to Alex’s support, I finally feel confident that my business reflects where I want to take it, and I couldn’t have got here without his help.”
If you need a clearer niche, a site that does the explaining for you and a simple way to sell programmes, tell us a bit about your business and what you want to achieve.
We’ll get back to you as soon as we can.
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Give us a call or we can line up a time that suits.