Social Media
Social should help you get enquiries, sell stock, show real work or stay visible in your area. It shouldn’t exist just to tick a box.
At Agilita Digital we use social when it supports the wider marketing plan… and we tell you when it won’t.
If you want your social media to play its part alongside PPC, SEO, email and content, we can help.
If you only want someone to post twice a week on Instagram and nothing else, we’re probably not the right fit.
When we use Social Media.
Social earns its place when it does one of these:
Warm up people who already know you: Someone has clicked a Google Ad, read a service page or looked at your stock. Social keeps you in front of them, so they come back and enquire.
Fill a local pipeline: For renewables, trades and even dealerships, paid social can put the right message in front of the right households or interests in a defined area. That is useful when search volume is low, but demand still exists.
Show the work: A lot of what you sell is trust. Installs, tidy jobs, good cars and bikes, real projects. Whatever it may be, social is the fastest way to show that.
Push launches and one-offs: New stock, a seasonal offer, a new service area, an event, social gets eyes on it quickly.
If none of that applies, and paid media, SEO or email will get you there faster, we will say that and start there instead.
Paid first, organic when it helps.
Most of the time, the first move is paid social on platforms such as Facebook, Instagram, LinkedIn or even TikTok, because we can test audiences, creative and locations quickly and see what actually works. Budgets start small and move into the ad sets that are bringing in leads or traffic.
For some clients, we also keep organic tidy so their channels don’t look abandoned. That might be posting installs, new stock, testimonials or service reminders, so everything looks consistent with the rest of their marketing activity. It’s there to take a job off their plate, not to chase vanity metrics.
Want to know more about our Paid Social Media offering?
Sector specific content.
Because we specialise in automotive, eCommerce, renewables and trades, we know the content that actually gets reactions in each space.
A car dealer shouldn’t post the same stuff as a heating installer, and a solar panel firm shouldn’t sound like an online shop. So we shape social around what your buyers need to see to trust you.
Automotive: Real vehicles and bikes, good prep, stock alerts, “we’re buying” posts, short copy and clear calls to action. People want to see what you’ve got and how to contact you.
eCommerce: Product highlights, offers, reviews, UGC and content you can reuse in email. Posts that send people back to the store, not just “engagement” for the sake of it.
Renewables: Finished installs, teams on site, accreditation, finance or next steps. Homeowners want to know you’re real, qualified and working in their area.
Trades: Before and afters, vans, teams, areas covered, availability and reviews. Anything that makes booking you feel straightforward and safe.
What we don’t do.
Because social is there to support your marketing, not be the whole thing, there are a few things we don’t take on…
We don’t sell “30 posts a month” social packages.
We don’t chase followers for the sake of it.
We don’t pretend social will fix a bad offer or a slow website.
We don’t take on social-only retainers where no wider marketing is in play.
We’d rather be upfront with you now, so you know what to expect.
Want results from your social media?
If you’ve got stock to shout about, installs to show, products to push or a local audience to warm up, we can plug social in so it actually helps.
Tell us what you’re promoting, which platforms you’re on now and whether you need paid, organic support, or both, and we’ll get back to you as soon as we can.
Rather have a chat?
Give us a call or book a time for us to call you back when it suits you.