Paid Social Media
Paid social that’s planned, targeted and measured. Not boosted posts.
When we say paid social, we mean proper campaigns in Meta Ads Manager, LinkedIn Campaign Manager or TikTok Ads with clear audiences, creative and tracking.
We use it to support your wider marketing, not to look busy.
Why we use paid social.
Paid social is useful when you need to get something in front of people fast and search alone won’t do it. That might be:
Stock or products you want to move
Installs, surveys or servicing in certain postcodes
People who visited from Google Ads but didn’t enquire
A local audience who already know you but need a reminder
New offers you want to test before you roll them out everywhere else
We start with a sensible test. Paid social sits alongside what you’re already running and we see what the numbers say.
If Meta, LinkedIn or TikTok proves it can bring in leads or orders at the right cost, we lean into it.
If search or email is winning, we move budget there. No guesses, no hunches.
Agile, but for paid social.
Paid social changes quickly, so we don’t set it once and forget it. We run it in short cycles:
Start with a clear goal and offer
Test a small number of audiences/areas/creatives
Look at the actual cost and quality of the responses
Put more budget into what’s working and drop what isn’t
If Meta wins, we back Meta. If LinkedIn or TikTok starts performing better, we shift. No guessing, no leaving underperforming ads running because “that’s the plan”.
Platforms we might use.
Facebook and Instagram (Meta)
Best all-rounder for local lead gen, retargeting and showing real work. If someone is looking for a Facebook ads agency, Facebook ads management or paid social media services, this is what they really want.
Good when the buyer is a role or sector, not a household. We keep targeting tight so the budget doesn’t drift.
TikTok
We use it when the audience and creative suit a short video, and you want to reach them quickly.
You don’t need to be on everything. We pick the channels that will return.
Targeting, personas and data.
Paid social works best when it’s aimed at real people, not vague interests.
We utilise existing customer lists, enquiry data, and CRM exports to identify who actually makes purchases: locations, job roles (where relevant), household types, and the specific services or products they select. From there, we build simple personas we can target in Meta, LinkedIn or TikTok.
For local services (trades, renewables), we keep it tight to the postcodes you serve. For automotive, we can separate sellers from buyers, and retail from prep/workshop. For eCommerce, we can retarget browsers and build lookalikes from converters.
Because it’s agile, those audiences aren’t fixed.
If one persona or area is clearly responding better, we move the budget into it and park the weaker sets. It’s evidence-led, not based on a hunch.
Fully integrated for maximum performance.
Paid social works best when it sits next to your PPC, SEO, email and content.
Search captures intent. Paid social builds demand, follows up and brings people back. Email keeps them warm.
We keep naming, offers and tracking consistent so you can see the full picture.
Ready to run paid social properly?
If your Facebook or Instagram ads aren’t bringing in decent enquiries, or you’re not sure what’s working, tell us what you’re running now and what you want it to do.
Fill in the form and we’ll get back to you as soon as we can.
Rather have a chat?
Give us a call or book a time for us to call you back when it suits you.