Google Ads & PPC Management
Helping businesses generate more enquiries, sales and qualified leads through strategically managed Google Ads and Microsoft Advertising campaigns.
PPC Built Around Your Business
Google Ads remains one of the most effective ways of reaching people already looking for the products or services you offer.
Unlike many other forms of marketing, paid search allows your business to appear at the exact moment somebody is actively searching. Whether they're looking for a local tradesperson, comparing products before making a purchase or requesting a quotation, the intent already exists. The objective is making sure your business appears ahead of the competition.
At Agilita Digital, every PPC campaign begins by understanding your business, your objectives and the commercial outcomes you're trying to achieve. From there, we build campaigns designed to attract the right customers, continually refining performance as more data becomes available.
Building Better PPC Campaigns
Successful PPC campaigns are built on far more than choosing a handful of keywords.
Account structure, search intent, bidding strategies, conversion tracking, landing pages and reporting all influence long-term performance. That's why every campaign is continually monitored and refined rather than simply being left to run.
Search terms are reviewed regularly, negative keywords are introduced where appropriate and bidding strategies evolve as Google gathers more data. Budgets are directed towards the campaigns, locations and audiences generating the strongest commercial return, ensuring every pound works as hard as possible.
Everything is measured properly from the outset, giving you complete visibility of what's performing and where opportunities exist to improve further.
Choosing The Right Campaign Type
Not every campaign should be built in exactly the same way.
Google Ads and Microsoft Advertising offer a range of campaign types, each designed to achieve different objectives. Some are designed to capture existing demand, whilst others help introduce your business to entirely new audiences.
Our role is to recommend the campaign types most likely to support your objectives, then continually refine them as more performance data becomes available.
Search Campaigns
Search campaigns remain the foundation of most PPC strategies.
They place your adverts in front of people actively searching for your products or services, making them particularly effective for businesses looking to generate enquiries, online sales or quotation requests. Because they target existing demand, Search campaigns often produce some of the highest-quality leads.
Shopping Campaigns
For eCommerce businesses, Shopping campaigns place products directly within Google's search results, displaying images, prices and product information before somebody even visits your website.
Supported by a well-maintained product feed and accurate Merchant Center data, Shopping campaigns can become one of the strongest drivers of online sales.
Performance Max
Performance Max extends advertising across Google's wider network, including Search, Shopping, Display, YouTube, Discover, Gmail and Maps.
When supported by accurate conversion tracking, strong creative assets and high-quality audience signals, it can uncover additional opportunities beyond traditional Search campaigns. Like every campaign type, however, it needs ongoing management to ensure performance remains commercially viable.
Demand Gen
Demand Gen campaigns are designed to build awareness before somebody actively starts searching.
Using visual adverts across YouTube, Discover and Gmail, they help businesses introduce products and services to relevant audiences, creating demand that Search campaigns can later capture. They're particularly useful when launching new products, entering new markets or building wider brand awareness.
Google Ads Campaign Management
Every Google Ads account is built around your business rather than following a standard template.
Brand and non-brand campaigns remain clearly separated, conversion tracking is implemented correctly and campaign structures are designed to provide meaningful reporting rather than simply generating clicks.
Search terms, bidding strategies, audiences, creative assets and landing pages are continually reviewed as campaigns mature, allowing budgets to move towards the activity delivering the strongest commercial return.
Whether we're building a completely new account or taking over an existing one, the objective remains exactly the same: generating profitable enquiries and sales through continual optimisation.
Case Study: Generating More Seller Enquiries Through Google Ads
Church's Performance Cars wanted to increase the number of people looking to sell their performance cars and motorcycles.
By combining a carefully structured Google Ads strategy with dedicated landing pages and continual optimisation, the campaign generated a consistent flow of high-quality seller enquiries whilst maintaining a profitable cost per acquisition.
Microsoft Advertising
Whilst Google attracts the largest share of search traffic, Microsoft Advertising continues to provide valuable opportunities for many businesses.
Powered by Bing and Microsoft's wider advertising network, it frequently reaches audiences that are less competitive to advertise to whilst still demonstrating strong buying intent. Campaigns can include Search, Shopping, Audience, Performance Max, Dynamic Search Ads and Smart Campaigns, allowing businesses to reach customers across Microsoft's wider ecosystem.
Just like Google Ads, every Microsoft Advertising campaign is measured against meaningful commercial objectives. If it's generating profitable business, we'll continue developing it. If it isn't, we'll invest your budget elsewhere.
Measuring Commercial Performance
Launching a campaign is only the beginning.
As campaigns mature, new opportunities emerge through search term reports, audience behaviour, bidding data and conversion trends. Rather than focusing on clicks and impressions alone, we continually assess performance against the outcomes that actually matter to your business.
For some businesses that's qualified enquiries. For others it's online sales, return on advertising spend, profit or customer acquisition costs. The metrics vary from business to business, but the principle remains the same: understanding what's generating genuine commercial value and investing more heavily where it makes sense.
Looking for a Google Ads agency?
Whether you're launching your first PPC campaign or looking to improve the performance of an existing Google Ads account, we'd be delighted to have a conversation.
Give us a call or fill in the form and we'll come back to you as soon as we can.