Church’s Performance Cars
573% year-on-year growth in Sell Your Vehicle enquiries in three months.
The Client
Church’s Performance Cars is an independent performance car and bike dealer in Loxwood, West Sussex. They’ve grown steadily since 2002, from selling a 1998 Subaru Impreza WRX to running their own freehold showroom with 60+ vehicles on site.
In recent years, they’ve become just as well known for clean, low-mileage, well-looked-after bikes as they are for performance cars. They like stock that’s been loved. Full history, sensible mileage, cared for, basically still “showroom”. That means the quality of “sell your vehicle” enquiries really matters.
The Client
Church’s Performance Cars asked ChatGPT to help them find a marketing partner who understood the automotive world, wouldn’t burn through a big budget, and could get results without the usual agency fluff. That led them to Agilita Digital.
They’d worked with an agency before, mainly on Facebook Ads, but the quality had tailed off, with lots of general “I’ve got a car” type leads, not enough people with the kind of low-mileage, well-looked-after bikes and performance cars Church’s actually buy.
What they needed was:
Enquiries from owners of specific brands and models
Activity that proved “yes, Church’s buys this make/model” the moment someone landed
A setup that could be tracked properly, so spend could move to what worked.
So the job became to build focused manufacturer pages, get the ads live against those terms, and make it easy for the team to see which clicks were turning into real stock.
The Solution
We focused on two things straight away: make it clearer what Church’s actually want to buy, and give paid search somewhere relevant to land.
Sort the landing experience
We worked with their existing web agency to get a set of “sell your [make] bike” pages in place for the brands they see most. The aim wasn’t design for design’s sake - it was to show owners that Church’s really do buy that manufacturer, and to make the enquiry form easy to complete.
Run paid search against high-intent terms
Once those pages existed, we could switch on Google Ads for people actively looking to sell that make of bike. Tight targeting, sensible negatives, no broad “sell my bike” stuff that drags in noise.
Let organic start to pick up the same searches
Because the pages were specific and structured properly, they also started to attract the right organic traffic. That meant leads weren’t only coming from ads.
Track every enquiry back to source
Enquiries were tagged so Church’s could see which ones were coming from ads and which were coming from the new pages. That gave us the confidence to keep pushing what worked.
That’s it. No gimmicks, no bloated campaigns. We simply made it easier for the right sellers to find the right page, then pay to get in front of the right people.
Once we could see the bike setup was bringing in the right sellers, we mirrored the approach on the car side. We added manufacturer-specific pages for the brands Church’s actually want to buy, let them start picking up organic searches, and that gave us a second stream of quality “sell your vehicle” enquiries.
The Results
Church’s saw a 573% year-on-year increase in “Sell Your Vehicle” enquiries in the first three months of PPC activity.
46% of all “Sell Your Car” enquiries came from the new manufacturer-specific pages in the two months after they were created.
Paid search delivered steady, high-intent bike sellers at a single-figure cost per lead, comfortably inside what dealers are happy to pay.”
What The Client Said
“The bike enquiries came in almost straight away, and they were definitely the right kind - looked-after, low-mileage stuff we can retail.
Then the car side followed. We’ve even had people looking to sell serious kit; we bought a stunning Lamborghini Urus and had enquiries on McLarens, Ferraris and Astons, which we don’t normally see in that volume.
It’s targeted, it’s trackable, and it’s definitely been worth doing.”
We could do the same for your business.
If you need more sell-your-vehicle enquiries, better stock coming to you, or paid search that actually produces bought bikes and cars, tell us a bit about your dealership, and we’ll come back to you as soon as we can.
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Give us a call or book a time for us to call you back when it suits you.