Church’s Performance Cars
1,100+ High-Intent Seller Enquiries Generated In 12 Months
A focused acquisition strategy combining SEO, Google Ads and dedicated landing pages helped Church's Performance Cars generate more than 1,100 seller enquiries whilst significantly reducing cost per lead.
Helping Church's Buy More Of The Right Vehicles
Church's Performance Cars wanted to generate a greater volume of high-quality seller enquiries from private owners, creating a more consistent supply of desirable cars and motorcycles whilst reducing reliance on traditional buying channels.
Agilita Digital developed a focused acquisition strategy combining Google Ads, SEO and dedicated website content, helping generate more than 1,155 seller enquiries in 12 months whilst significantly improving marketing efficiency.
The Challenge
Church's Performance Cars wanted to increase the volume and quality of vehicles being offered directly to the business by private sellers, creating a more consistent source of desirable stock.
Existing marketing activity was generating limited volumes of relevant enquiries, whilst the business wanted greater control over the makes and models it was targeting. The opportunity was to create an acquisition strategy capable of reaching owners at the point they were considering selling, whilst also building stronger long-term visibility around vehicle acquisition.
Alongside generating more enquiries, the strategy also needed to improve the quality of opportunities coming into the business, allowing the team to focus on acquiring the vehicles that best matched their stock requirements and commercial objectives.
The Approach
Agilita Digital developed a focused acquisition strategy combining Google Ads, SEO and dedicated website content, built around the vehicles Church's actively wanted to buy.
Manufacturer-specific landing pages created highly relevant journeys for owners looking to sell particular marques, supporting targeted paid search campaigns whilst strengthening long-term organic visibility.
The strategy was designed to evolve alongside the business. Campaigns, budgets and content could all be refined as stock requirements changed, enquiry performance improved and new commercial opportunities emerged.
Following the success of the initial strategy, the approach was expanded to include motorcycle acquisition, creating another source of high-intent seller enquiries and applying the same principles across a broader range of stock.
The Impact
Seller Enquiries Generated In 12 Months
Increase Versus The Previous 12 Months
Seller Enquiries Generated In July 2026
The new acquisition strategy delivered immediate improvements, with the first monthly enquiry record set in October 2025.
That benchmark continued to be surpassed as campaigns were refined and investment focused on the areas generating the strongest commercial return. Monthly enquiries reached 149 in May 2026, increased to 188 in June and climbed again to a record 235 enquiries in July.
At the same time, Google Ads became increasingly efficient, with the average cost per lead falling from £14 in August 2025 to less than £8 by July 2026. The result was sustained growth in enquiry volume whilst significantly improving marketing efficiency.
Commercial Impact
Generating more enquiries only has value if they lead to profitable commercial outcomes.
During the initial period following Agilita Digital's appointment, vehicles acquired through Sell Your Vehicle website enquiries generated more than £51,000 in margin, delivering an estimated £46,000 net return after marketing fees and advertising costs.
That equated to an overall 817% return on marketing investment, demonstrating the commercial value of combining targeted acquisition campaigns with a longer-term SEO strategy built around the vehicles the business actively wanted to buy.
The strategy continues to evolve as Church's Performance Cars grows, with ongoing optimisation helping the business respond to changing stock requirements, market conditions and new acquisition opportunities.
What The Client Said
“The enquiries started coming through almost immediately, but more importantly they were the right kinds of vehicles for us.
We started seeing properly looked-after bikes and performance cars coming into the pipeline, including some seriously high-value stock that we wouldn’t normally expect to see in that volume.
The whole setup feels targeted and commercially focused. We can clearly see where enquiries are coming from, what’s working and how it’s contributing to the business.”
Looking To Generate More High-Quality Enquiries?
Every business has different commercial objectives.
Whether you're looking to generate more enquiries, improve lead quality or develop a marketing strategy that delivers measurable commercial results, we'd be delighted to have a conversation.
Tell us about your business, what you're trying to achieve and where you'd like to get to. We'll take the time to understand your objectives before recommending the activity most likely to make a genuine difference.