Cambridge Gliding Club
More Than 640 Membership Enquiries Generated Through An Agile Digital Marketing Strategy
A research-led digital marketing strategy combining audience analysis, SEO, Google Ads and Meta advertising helped Cambridge Gliding Club generate more than 640 membership enquiries whilst creating a scalable approach to future recruitment.
Helping Cambridge Gliding Club Attract New Members
Cambridge Gliding Club is one of the UK's longest-established gliding clubs, with a history dating back to 1935.
Ahead of the 2026 flying season, the club wanted to attract a new generation of Full Flying Members and create a more consistent pipeline of membership enquiries.
Agilita Digital developed a research-led acquisition strategy combining audience insight, SEO and paid media, generating more than 640 membership enquiries whilst establishing a repeatable framework for future recruitment.
The Challenge
Cambridge Gliding Club had significant growth potential, but its existing digital marketing lacked a clear acquisition strategy.
Previous advertising and social media activity had been relatively unstructured, whilst the website presented challenges around navigation, conversion journeys, search visibility and measurement.
Working with a modest marketing budget, the objective was to understand exactly who the club should be targeting, strengthen the digital foundations supporting recruitment and build an acquisition strategy capable of delivering measurable membership enquiries.
The Approach
Rather than beginning with advertising, Agilita Digital started with research.
Historical enquiry data, existing membership information and audience behaviour were analysed to understand who was already engaging with the club, where they lived, what motivated them and the barriers influencing their decision to learn to fly.
Those insights informed the creation of detailed audience personas alongside a comprehensive SEO audit covering technical performance, content, local search visibility and measurement.
With stronger foundations in place, a multi-channel acquisition strategy was developed across Google Ads and Meta, allowing different approaches to be tested, measured and continually refined as campaign performance evolved.
The Impact
Membership Enquiries Generated Between January And July 2026
Average Cost Per Membership Enquiry
Membership Enquiries In July 2026
Test. Learn. Adapt.
The campaign was designed to evolve as performance data became available.
Google Search successfully captured existing demand from people actively looking for gliding lessons and flying experiences, whilst Meta was initially used to drive prospective members to the website.
As results developed, the data highlighted a stronger opportunity through direct lead generation. Meta Lead Ads were introduced, creating a simpler route to enquiry whilst providing valuable insight into each prospective member's intentions.
With that approach outperforming the alternatives, investment was progressively concentrated around Meta Lead Ads and scaled as the flying season developed, allowing enquiry volumes to continue growing whilst maintaining a highly efficient cost per acquisition.
What The Client Said
“Alex’s approach has been excellent throughout.
From the initial proposal and strategy through to the monthly reporting and ongoing advice, we’ve always felt well informed and supported.
The campaign has generated an exceptional number of enquiries, and as it progressed our focus shifted from generating demand to keeping up with it.
Overall, our marketing efforts have been really successful and we’re delighted with what has been achieved.”
Looking To Generate More Enquiries?
Whether you're looking to generate more enquiries, attract new customers or develop a digital marketing strategy built around measurable commercial outcomes, we'd be delighted to have a conversation.
Tell us about your business, your objectives and where you'd like to get to. We'll take the time to understand what you're trying to achieve before recommending the activity most likely to make a genuine difference.