SEO Strategy & Audit
SEO audits and search strategies for teams that want to know what to fix first.
Search Engine Optimisation strategy and audits for businesses who want to grow organically.
If you’ve already got SEO happening but leads aren’t moving, or you’ve had a tool-generated “SEO audit” that didn’t tell you what to do next, this is the bit that joins it all up.
We look at your current setup, show you what’s actually holding rankings and enquiries back, and give you a sensible order of play you can hand to your team or agency.
What we look at.
Technical health
Can search engines crawl, index and understand the site. We check index coverage, duplication, redirects, canonicals, speed, mobile and common platform issues on WordPress, Shopify and WooCommerce. An Ahrefs technical audit on its own doesn’t tell you which of those will unlock enquiries, so we tell you.
Content and on-page
Do your key service, product or sector pages match the searches you want? We tighten titles and headings, spot thin or duplicated content, improve internal links and flag obvious gaps. This becomes your content SEO strategy, not 30 random blogs.
Local and service areas
If you work in specific towns or regions, we check whether the site and your Google Business Profile actually say that, and whether supporting pages are needed. That’s a local SEO strategy that matches how you operate, not a list of every village in a 40-mile radius.
Off-site and reputation
A SEMrush “toxic links” or “lost links” report doesn’t automatically mean you need a backlink campaign.
We look at backlinks and mentions to see if authority is the limiting factor. If competitors have stronger, relevant links from suppliers, local press or trade bodies, we’ll say so and give you the direction.
Audits with a clear plan.
Most SEO audit services hand you 40 pages of red, amber and green and leave you to guess which jobs actually move rankings or enquiries. That’s not what this is.
We take everything we’ve found and stack it in the order it should be done:
‘Fix now’ are the things that stop you from being seen at all… pages not indexed, the wrong canonical, duplicate versions of the same URL, broken key templates. These are the blockers.
‘Improve’ are the things that make good pages work harder. Things like thin service copy, weak internal links, missing locations, messy titles and headings. This is where visibility and conversion usually lift.
‘Grow’ are the things that help you win more searches over time, such as new pages for extra keywords, support content, and a content SEO strategy that actually matches how people search in your sector.
So instead of a giant audit and no progress, you get a short, sensible sequence you can give to your marketer, your dev or your current agency and say “start here.”
Tools help, but don’t solve everything.
Having SEMrush tell you that you lost 27 links does not mean you need a link-building campaign. An Ahrefs technical audit doesn’t tell you which issue will unblock leads. Yoast not having green traffic lights doesn’t mean your page won’t rank.
We use a wide range of industry-leading SEO tools to inform our SEO audit process, but we won’t hand you a raw data export. We go further, explaining what matters for your site, in your market.
Integrated Local SEO strategy.
From Harrogate to Horsham, Newport to Norwich or Plymouth to Peterhead, if you’re trying to acquire customers in a particular area, we will always factor that in to our SEO strategies.
We check whether your site actually says where you work, whether your profile matches it, and whether you need supporting location or service pages, local backlinks or simple technical fixes to help. That’s the “local SEO audit” bit done in a way that matches real operations, not a random town list.
Content and internal link strategy
Most sites don’t need 30 more blogs. They need their money pages to be clearer.
We identify the pages that should carry search traffic, tighten titles and headings, and show you where internal links should point.
That’s your content SEO strategy and internal link strategy in one, without turning it into a content mill.
Off-page and backlink strategy.
We start by checking whether links are actually the thing holding you back. Sometimes rankings are stuck because pages are thin, intent is off, or internal links are weak, not because you “need more backlinks”.
If competitors are winning because they’ve earned sensible, relevant links from suppliers, trade bodies, local press, sector blogs or installer schemes, we’ll point that out and show you the kinds of sources that would close the gap.
If we spot legacy or risky stuff like old paid placements, irrelevant guest posts, or odd PBN-style links, we’ll flag it so you don’t build on a weak profile.
A backlink strategy should send you after realistic, brand-safe links you can actually get, not a giant export from SEMrush.
What about AI, AEO and LLM-led results?
Most of what helps you rank in normal search also helps you get picked up in AI-style answers from platforms such as ChatGPT, Gemini, Claude and Perplexity.
Clear entities, up-to-date service pages, locations spelt out properly, and content that actually answers the query.
In the audit, we look for missing basics like “what do you do”, “where do you do it”, “who is it for”, and we flag places where schema or structure would make that clearer.
That gives you a better chance of being found in AI overviews, “assistant” results and future GEO/AEO-style experiences, without you having to rewrite the whole site or chase every new shiny thing.
Put your business on the right organic path.
If you need a search strategy that shows you what to fix now, what to improve next and where to grow, tell us a bit about your site and the markets you serve.
We’ll look at it and get back to you as soon as we can.
Rather have a chat?
Give us a call or book a time for us to call you back when it suits you.