Content Strategy & Audit
A practical plan for content that wins searches, earns clicks and helps sales.
Content that earns its place
We audit what you have, map it to real search demand and sales goals, then set a clear order of play.
Blockers fixed, titles and headings tightened, an internal link plan that joins pages up, and the missing pieces added.
You get straightforward page briefs your team can use right away and a simple way to see if the new content is paying its way.
What we look at
Thin or duplicated pages, gaps against the services you actually sell, muddled headings, weak internal links and blogs that never earned their keep.
We assess demand, intent and competition, then line your pages up to match.
No filler. No “Top 10” posts for the sake of it.
Service pages that convert
Your service and category pages do the heavy lifting.
We tighten structure, clarify offers, answer the questions buyers actually ask and make next steps obvious.
Titles, meta and on-page elements are set so pages can compete and still read naturally.
Internal link strategy
Good sites guide users and search engines to the right pages.
We map hubs and spokes, add sensible links from guides to services, fix orphan pages and clean up navigation.
The result is a site that feels coherent and shares authority rather than hiding it.
Helpful guides and blog content
Content supports search and sales when it has a job.
We identify the guides that will win useful queries, the FAQs that remove friction and the comparisons that help people choose.
Each comes with a short brief, target queries and where it should link.
Two ways to work together
Collaborative delivery
We plan and set the direction, then work alongside your team to get pages written and published with steady updates.
Advisory
You keep delivery in-house. We set the content strategy, review drafts, keep the internal link plan honest and hold the numbers to account.
Local and sector coverage
If geography matters, we plan location content that makes sense to humans.
If sector proof helps, we recommend the pages, case studies and assets that show experience without sounding generic.
What about AI, AEO and LLM-led results?
The same basics still matter.
Clear entities, accurate service info, tidy structure, obvious locations and audiences.
We flag places to tighten that up so you stand a better chance in AI overviews and assistant-style answers as they evolve, without rewriting the whole site.
Measurement that tells the truth
We define success in outcomes you recognise. Qualified enquiries, booked work, orders and revenue.
UTMs are standardised, goals are sensible and reports match reality.
If authority is the real limit, we call it out and outline the kind of mentions and links worth pursuing without wasting budget.
What you get and why it works
A clear content map tied to search demand and sales goals.
Priorities in the order we would do them. Page briefs for services, guides and FAQs that writers can pick up.
An internal link plan that joins the site together.
Simple tracking so you can see what changed. Enough detail to act, not a 60-page PDF.
Talk to us about content.
If thin pages, unhelpful blogs or missing service content are holding you back, we can sort it.
Tell us a bit about your site and what you want content to achieve, and we’ll come back to you as soon as we can.