Search engines have never stood still — but Google’s latest evolution might be its biggest leap yet. But it’s not just about rankings anymore. It’s about how consumers think, act, and search. In this post, we’ll break down what AI Mode is, what it means for your SEO strategy, and how it's likely to shape user behaviour going forward.

The health and fitness industry is buzzing, packed with passionate professionals helping people eat better, move more, and live healthier lives. But here’s the reality: with around 24,000 personal trainers in the UK alone, plus thousands of online coaches and nutritionists, the market is crowded. Standing out is no longer optional - it’s essential.

At Agilita Digital, we speak to a lot of business owners who’ve been burned by slick sales pitches, vague strategies, and agencies that seem to disappear once the direct debit’s set up. So, we’ve put together a guide to help you spot the warning signs early.

Here are the biggest red flags to watch out for when choosing (or reviewing) a digital marketing agency — and when it’s time to make a run for it.

If you run a plumbing or heating business, you already know how competitive the local market can be. Whether you’re offering emergency callouts, boiler installations, landlord safety checks or full heating systems, standing out online is no longer optional — it’s essential.

Big brands have deep pockets. They can throw money at huge ad campaigns, big-name influencers, and brand awareness that blankets the internet. So how can a small or growing business compete? You don’t have to outspend them, you just have to outsmart them.

Everyone loves a big win. A killer campaign. A huge spike in traffic. But if you’re a small or growing business, sometimes it’s the quick wins - those smaller, faster improvements - that actually get you where you want to go.

So, you’ve probably heard of sprints in the context of agile marketing, but what exactly does a “digital sprint” look like? And how does it help get results faster? Read on to find out more.

Let’s be honest, traditional marketing plans have had their day. Read more on why you should be thinking in a more agile way.

Agilita Digital is proud to announce its sponsorship of Kam Dixon, a rising talent in British motorcycle racing, for the 2025 Pirelli National Superstock season.

Agile digital marketing is a flexible, data-driven approach that prioritizes adaptability, customer needs, and continuous improvement. Instead of following rigid, long-term plans, agile marketing teams work in short, focused cycles—testing, learning, and refining strategies in real-time. This method ensures marketing efforts stay relevant and effective in a fast-changing digital landscape.