From the Garage to the Grid: Agilita Digital’s First Season with Kam Dixon.
The 2025 Bennetts British Superbike Championship season has come to a close, bringing an end to another incredible year of racing. For Agilita Digital, it marked our first season as a motorsport sponsor, supporting Kam Dixon in the Pirelli National Superstock Championship.
While this was Agilita’s first time appearing on a bike in the British Superbike paddock, it wasn’t unfamiliar territory. I’ve been fortunate to work with teams such as Hawk Racing, CDH Racing and Dan Linfoot in the past, covering everything from social media and press to sponsorship design and photography. This time, though, it felt different. This was about stepping in not just as a contributor, but as a brand that believes in the sport and the people within it.
A season built on determination
The Pirelli National Superstock Championship is one of the toughest categories in British motorcycle racing. Every race is packed with talented riders, competitive machinery and teams giving everything they have. For Kam, 2025 was a season of hard work, perseverance and steady progress.
It was also a season shaped by difficult moments. The tragic incident at Oulton Park that claimed the lives of Shane Richardson and Kam’s close friend Owen Jenner deeply affected the entire paddock. It reminded everyone how close-knit and human this sport really is. Kam’s ability to continue racing with focus and dignity in the weeks that followed was nothing short of remarkable and a clear reflection of his strength of character.
From circuit to circuit, Kam worked hard to find rhythm, rebuild confidence and keep moving forward. By the time the championship reached Donington Park and Brands Hatch, his consistency and confidence were clear to see. Every lap counted, every small step added up, and by season’s end, there was a real sense of progress.
If you want to know more about the story of Kam’s season, you can read more in his 2025 Season Round Up.
Our first year as a sponsor
For Agilita Digital, this partnership was never just about putting a logo on a fairing. It was about being part of something we believe in. Motorsport has always been a passion of mine, and being involved as a sponsor gave us a new perspective on the commitment and teamwork behind the scenes.
There are a lot of parallels between racing and marketing. Both rely on data, analysis and communication. Both demand adaptability, quick thinking and the ability to make decisions under pressure. And both reward consistency more than shortcuts. Watching a team apply those principles in the garage each weekend was a genuine reminder of how much the right process and mindset matter, no matter the industry.
Supporting Kam and seeing the Agilita name in the paddock for the first time has been a proud moment for us. The sense of community, mutual respect and passion for progress that runs through the sport feels very familiar to what we try to build with our own clients.
Recognising the champions
The Pirelli National Superstock Championship was ultimately won by Ilya Mikhalchik (ROKiT BMW Motorrad), with David Allingham (SMS Nicholl Oils BMW) and Josh Owens (SAF Holland by JR Performance Honda) completing the top three. Congratulations to all three on an outstanding season.
We also want to extend our congratulations to all class winners across the Bennetts British Superbike paddock:
Bennetts British Superbike Championship: Kyle Ryde (Nitrous Competitions Racing Yamaha)
Pirelli National Superstock Championship: Ilya Mikhalchik (ROKiT BMW Motorrad)
Quattro Group British Supersport Championship: Rhys Irwin (Gearlink By Performance 15 Suzuki)
Quattro Group British Supersport Cup: Lewis Jones (LJ Motorsport Triumph)
Pirelli National Sportbike Championship: Kas Beekmans (VLR - NIWA Racing Suzuki)
ROKiT BMW Motorrad F900R Cup: Barry Burrell (Halliwell Jones Motorrad BMW)
AJN Steelstock Kawasaki British Superteen Championship: Henry Snell (ROKiT Rookies Kawasaki)
R&G British Talent Cup: Ethan Sparks (Kovara Projects / RS Racing)
It has been a brilliant season of racing across all classes, and a privilege to watch so many talented riders perform at such a high level.
Looking ahead
Kam’s 2025 season was about more than just results. It was about resilience, progress and building towards what comes next. Everyone at Agilita Digital is proud to have been part of that journey and to have had the chance to support a rider who represents the sport so well both on and off the track.
Being involved again in the paddock, this time through Agilita, has been a reminder of what makes British motorcycle racing so special. The sense of community, the honesty and the shared drive for improvement are things we value deeply in our own work too.
We’ll be keeping a close eye on Kam’s next steps and look forward to seeing how 2026 unfolds. For us, this season has been about learning, appreciation and pride. From the garage to the grid, it’s been a year we won’t forget.
