Agency Review

An independent, no-nonsense look at whether your current agency is moving the numbers that matter.

Independent agency review for teams that want the truth.

We check strategy, delivery, tracking and commercials, then show what is working, what is wasting budget and what to do next.

You get a clear order of play so you can keep the agency honest or plan a clean switch without losing momentum.

Why teams ask for this

Two men having a serious conversation in a modern office with large windows, a potted plant, and a white hanging light.

You’re spending every month but real enquiries, booked work and orders are not keeping pace.

Reports look busy yet the CRM tells a different story. Delivery feels slow, comms are fluffy, and decisions seem driven by vanity numbers rather than profit.

You want an honest view and a practical plan.

What we look at

A group of people working on laptops at a wooden dining table in a cozy, well-lit room with large windows and a modern chandelier, some wearing headphones and earbuds.

Strategy and focus.

Are goals clear and tied to revenue or qualified demand. Are channels chosen for their commercial fit, not habit. Is there a simple roadmap that shows what is being tested now and why.

Accounts and execution.

PPC structure, search terms and negatives. Landing pages that match intent. SEO that fixes technical basics and builds pages that answer real questions. Paid social used where targeting and creative can prove value. Email that welcomes, follows up and retains without noise.

Measurement that tells the truth.

GA4, Tag Manager, UTMs, call tracking and CRM alignment checked end to end. If platform numbers do not match reality, we side with the source of truth and fix the gaps. We care about profit on ad spend, not screenshots of ROAS that ignore costs.

Ways of working.

Cadence, ownership and progress. Are there short cycles, clear priorities and tidy handovers, or is time going on decks instead of delivery.

Commercials and transparency.

What you are paying for, what is in scope, where margins sit, and whether ad spend, creative and tools are being reported cleanly.

What You Get

Man working on a laptop in a modern office with a whiteboard that reads 'Agency Review Plan' and a few colleagues working nearby.

You get immediate fixes, near-term priorities and a 12-week growth plan.

We set a single order of play across PPC, SEO, content, email and the sales handover so everyone pulls in the same direction. You see where budget is being wasted and where to move it. Tracking and reporting are cleaned up so GA4, the ad platforms and your CRM tell the same story.

You also get a straight view on your current agency’s work with a recommendation to keep, reshape or replace. If helpful, we’ll walk your team through it on a short handover call.

How it works

Person working on a laptop, reviewing printed receipts and digital documents on the screen, with papers and a small device on the desk.

Access agreed.

We review accounts, tracking, site and recent output.

You get a straight report and a call or meeting to walk it through.

No 60-page slide deck. Just decisions you can act on.

If you stay or if you switch

A man wearing glasses and a black polo shirt is standing in a modern office space, pointing to the right with his right arm extended, while holding a tablet in his left hand. The office has large windows, hanging lamps, a whiteboard with sticky notes, and comfortable seating in the background.

If the agency is fundamentally sound, we tighten focus and give them a sharper brief.

If you decide to move, we outline a clean transition so campaigns, tracking and assets are not lost and performance does not dip.

Ready for an honest view?

If reports and reality do not match, tell us who you work with now, the channels in play and what you expected to see by this point.

We’ll take a look and get back to you as soon as we can.